Brand refresh design for a cloud-like weighted blanket company.
In 2020, I joined Luna Blanket, a company specializing in weighted blankets. During that year, Luna Blanket recognized the need to expand their brand identity beyond just their website. In collaboration with the design agency human-nyc, we embarked on a website redesign project to enhance the user experience. Additionally, I led the expansion of Luna Blanket's brand identity, establishing a new visual language that perfectly aligned with their soft and dreamy brand voice. This effort aimed to create a cohesive brand experience for Luna Blanket's customers across various touchpoints.