MOSCOT NYC
Brand design for an eyewear brand with over 100 years of eyewear expertise.
Having joined MOSCOT in 2019, my primary responsibility has been to propel the brand forward by leveraging the redesigned e-commerce experience crafted by the agency Barrel NY in 2018. While embracing the brand's kitschy nature, it has been essential for me to preserve the rich history of this family-owned business, established in 1915. I took the lead in designing the 2019 summer campaign, MOSCOT Summer, and also refreshed various brand materials, including in-store posters and eye exam brochures.
