MOSCOT NYC
Brand design for an eyewear brand with over 100 years of eyewear expertise.
![](https://freight.cargo.site/t/original/i/48be2616db5fcd629123f2c82e12705a87cdbefb0904ab0a6a4e560cedbafc03/MS00.jpg)
Having joined MOSCOT in 2019, my primary responsibility has been to propel the brand forward by leveraging the redesigned e-commerce experience crafted by the agency Barrel NY in 2018. While embracing the brand's kitschy nature, it has been essential for me to preserve the rich history of this family-owned business, established in 1915. I took the lead in designing the 2019 summer campaign, MOSCOT Summer, and also refreshed various brand materials, including in-store posters and eye exam brochures.
![](https://freight.cargo.site/t/original/i/50b38d98826ddfb2cdd9cc8b418184cbbd6404fe52dd37582d1f680ff5cde6aa/MS001.jpg)
![](https://freight.cargo.site/t/original/i/928519773016b6e3d90ee11bce659405bfb77ccf1c63cc9297af1ad90dc28241/MS005.jpg)
![](https://freight.cargo.site/t/original/i/04d7cf7bf06f8c7e5285a07c0a02b84c4f1101c57a7514a60840607f8c7a3b2c/MS003.jpg)
![](https://freight.cargo.site/t/original/i/96ff5512407f966fa55e5e53a070644d098bf244d647c84d800435d794e8d838/MS004.jpg)
![](https://freight.cargo.site/t/original/i/8076d941540100cd683013a654af19f95ce2e5b2fbbbc7d053112dd858b46072/EYECAREBROCHURE.jpg)
![](https://freight.cargo.site/t/original/i/99b1cfe15ab9de3b21fef7ce59bd5d62f0034bdef0d36785ee21e6dc904d82aa/EYECAREBROCHURE_1.jpg)
![](https://freight.cargo.site/t/original/i/68b124149e64955eb2622a88ffd1c98b8609e51da72c3903ee3bffa6810a976c/EYECAREBROCHURE_2.jpg)
![](https://freight.cargo.site/t/original/i/969b3f75b26832a5b6b64ce391ae5169d584b1083227ca18d87cbcb67ca54fdf/MOSCOTAD_MOCK_1.jpg)
![](https://freight.cargo.site/t/original/i/6846e418c71c88f7c47fcd4732d8cb54b5cfc55f3dc48130ab85af58c0980662/MOSCOTAD_MOCK_2.jpg)
![](https://freight.cargo.site/t/original/i/6381b42cdfea2478fb7702199787c024aa2ccc49c75642b9b63630630a101abc/MOSCOTEER.jpg)
![](https://freight.cargo.site/t/original/i/cba5bc8b2a4d9e105bdc2962a77bb3b2f410aa4594bd2516a7268d297778b616/MOSCOTEER_BLK.jpg)
![](https://freight.cargo.site/t/original/i/4ec20b27a7635e22a880a5ff5f6b782bf137ba537053cd77fdd534d7570296a4/MOSCOTEER_2.jpg)
![](https://freight.cargo.site/t/original/i/a318c841237f47554537767c392413196f00b5f46b06e39239c6abddcc7a6fed/MOSCOTEER_3.jpg)
![](https://freight.cargo.site/t/original/i/b389d154d9ab2aafca24024283304f4b756133bd1d9b8facf477c40fd38470c3/MOSCOTEER_4.jpg)
![](https://freight.cargo.site/t/original/i/d4bef399db2e9154e2b54dc5ee2866b6966290158def9f4d783ef2c68dec175a/MOSCOTEER_5.jpg)