2022

“The Paper Gown, a Zocdoc-powered blog, strives to tell stories that help patients feel informed, empowered and understood.”

Zocdoc’s blog was one of the first few brand touchpoints to reflect the new identity my team and I had done. I was tasked with exploring how the new identity could expand in a semi-editorial lens. One issue I observed was all of Zocdoc’s blog artwork fell flat and wasn’t communicating the idea of the articles. I put together a baseline of highly conceptual collage art, illustrations, and photography to provide our readers with artwork that resonates.