The Power Station
Branding for a re-energized, urban waterfront development.
![](https://freight.cargo.site/t/original/i/d52e5c2ac88d09282a774426db015f2da57acfdd6cb91f1061f3baba49efc261/PPS_1.jpg)
![](https://freight.cargo.site/t/original/i/8511a9037449d05f613e1a91b798846f6553e3bc4c9285155c3be2f81dba6f96/PPS_LOGO.jpg)
The Portrero Power Station is a decommissioned electricity plant opening up to become a mixed-use waterfront development.
As a Freelance Designer on this project, I worked directly with the Creative Director of Tide Design Co. to design one of the early stage brand look and feels for the development project.
As a Freelance Designer on this project, I worked directly with the Creative Director of Tide Design Co. to design one of the early stage brand look and feels for the development project.
![](https://freight.cargo.site/t/original/i/5b61a1c632e459053f363761abf6c85c4d7a7664bd11140ff857011c27fcf461/PPS_STATIONARY.jpg)
![](https://freight.cargo.site/t/original/i/ace5193a50e1bac0fda8c57cd83167a3c4f7f8f1d2b957e7b9dca975383b6f6c/PPS_LANYARD.jpg)
![](https://freight.cargo.site/t/original/i/b8b77532e36d580c47e3340c30865bcae694fe7a754c4bfa9b32f0e60e67d1ac/PPS_HARDHAT.jpg)
![](https://freight.cargo.site/t/original/i/63083984a99b539ad9cc8df08d80f1480926692f4af7bdd1e630306d82d8f5ef/PPS_TYPE1.jpg)
![](https://freight.cargo.site/t/original/i/afc89036a35d4fe9ff1866bf2d3283da9753ffdca6f8be42a576817f2d3350ab/PPS_TYPE2.jpg)