Zocdoc Icon System

Icon design for Zocdoc’s patient brand.

During the patient brand refresh, we noticed that Zocdoc had inconsistent styles and use cases for icons throughout the organization. I took on the task of redesigning Zocdoc's icon system to create a unified and cohesive style. The primary objective of the icons was to represent concepts in a simple manner. Given Zocdoc's frequent use of empathetic humor when addressing sensitive health-related topics, it was crucial to incorporate that style into the icon system. Currently, the icons are being utilized across all brand touchpoints, including social media, the homepage, CRM, and product interfaces.