2019-2020

The only rule at MOSCOT was to embrace the brand’s kitschy nature as a means of preserving the rich history of this family-owned business. In simple words, MOSCOT is an eyewear and eyecare brand. In a much deeper sense, MOSCOT is an American story. It’s a story of how Hyman Moscot immigrated to America to sell ready-made eyeglasses on a pushcart. Today, the business spans internationally. It was my responsibility to preserve the core identity of the family while crafting it’s evolution through key touchpoints. 

At the end of every year, the retail shops would replenish its stock of The Moscoteer, the end-of-year newsletter recapping highlights from company culture to important business decisions. I was tasked with making style updates and exploring new content for the newsletter. New additions featured games, ads, and a Lower East Side guide.

I helped create the logo and assets for the 2019 summer campaign, Moscot Summer. The logo was inspired by The Beach Boys, Sounds of Summer album cover.

The shop brochures were outdated and needed updating. I redesigned the brochures to match the current brand and to be more functional for use by the eye doctors.

We always took inspiration from the past to influence the work that was made. This was one of the ways we preserved the family’s history. I made a few shop posters in the style of vintage newspaper ads: one advertising Sol’s Secret Sauce and the second advertising eye exams. 

Here are a few selects of emails and other digital assets displaying the Moscot heritage.