SUNDAYS FOR DOGS

2024

I led the redesign of Sundays’s email design system—along with an overhaul of all six of their existing email marketing flows. 

Sundays was struggling with two problems: 1) the email design system in place made it difficult to build new emails and streamline process, 2) the previous email flows had a disjointed experience. Sundays was also transitioning to a new brand positioning strategy and their email flows needed to reflect that message for their target consumers.

I started with defining loose styles, core componenets, and standard modules that are used within the email marketing industry. Then, those componenets were tested, scaled, and refined during the email flow redesigns. After the system was refined, I created a figma design system for designers and hand-off files, along with documentation to an external developer to build into Stripo.

The result was a flexible system that made introducing new themes simple and delievered an on-brand, seamless experience for Sundays’s customers. 


Back to Sundays  View Case Study