2021

During my time at Zocdoc, our team was asked to resuscitate (pun intended) the patient brand's identity. The brand had a focus problem. There were many styles scattered across different touchpoints with no clear message. Our main goal was to create a visual language that reflects Zocdoc’s mission of, “giving power to the patient.” We aimed to differentiate Zocdoc from traditional healthcare brands and the trendy, millennial vibe often associated with new health tech companies.

2022

On the other side of Zocdoc, there are medical professionals who are looking to help patients and grow their practice. The parent brand identity wasn’t suitable as a voice for providers—we needed to communicate with them differently. We created a cousin of the overarching identity with the same base principles but in a more professional light.